Who are Supra?
Supra is the brand name for Jenving Technology - a company
founded in 1976, principally to make high quality cables available at sensible
pricing.
The Jenving Technology factory is in the Swedish town of Ljunskile, a few
kilometres north of Gothenburg.
So, you'll be pleased to know that Supra cables are proud to boast a genuine "Made
in Sweden" on the packaging.
As such, unlike many brands you may have heard of, Supra actually manufacture
their own cables in their own factory, rather than buying some non-descript item
from some non-descript manufacturer and then sticking their logo on it (which
sadly is what many other so-called cable companies do, as they do not have the
finance, the technical skill nor the expertise to actually manufacture their own
cables).
So, instead other cable "companies" rely on some-one else to do all
the "hard work".
Supra, in comparison, design, manufacture and assemble their own cables.
Which gives them an almost unique position within the hi-fi and home theatre marketplace
- a company who has absolute control over all aspects of it's own products.
Few companies can boast this. But Supra can.
And that hopefully will give you the confidence to purchase Supra products
for your system, knowing the care and attention to detail that has gone into producing
these fine products.
And with over 30 years of production history and experience, you can be sure that they
are doing a lot of things "just right".
Supra is a licensed  cable manufacturer. Please visit HDMI.ORG
Supra is a manufacturer member of  . Please visit CEDIA.ORG
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